Social media terms for agencies
High-intent terms that matter when you manage multiple client accounts (approvals, reporting, permissions).
Asset Library
An asset library is a centralized place where a team stores and manages brand-approved creative files (images,…
Audit Trail
An audit trail is a record of who changed what, when, and why—across drafts, approvals, and publishing actions…
Brand Guidelines
Brand guidelines are documented rules for how a brand looks, sounds, and communicates across channels.
Client Approval Workflow
A client approval workflow is the set of steps and responsibilities used to get client sign-off on social post…
Client Onboarding
Client onboarding is the process an agency uses to gather information, access, and expectations before managin…
Content Approval Process
A content approval process is the repeatable method for reviewing, revising, and approving social posts before…
Content Brief
A content brief is a short document that tells a creator what to make, for whom, and why—before writing or des…
Monthly Social Media Report
A monthly social media report summarizes performance, insights, and next actions for a client over the last 30…
Multi-Client Social Media Management
Multi-client social media management is the practice of planning, creating, approving, scheduling, and reporti…
Role-Based Access Control (RBAC)
Role-based access control (RBAC) is a permission model where users get access based on their role (e.g., creat…
Social Media Audit
A social media audit is a structured review of accounts, content, and performance to identify what’s working a…
White-Label Reporting
White-label reporting is client reporting that uses your agency’s branding (or your client’s) instead of the t…
A Terms
A/B Testing
A/B testing in social media involves comparing two versions of content, ads, or strategies to determine which…
Algorithm
A social media algorithm is a system platforms use to decide which posts people see, in what order, and why.
Alt Text
Alt text (alternative text) is descriptive text written for images on social media platforms. It serves as a t…
AMA (Ask Me Anything)
AMA (Ask Me Anything) is an interactive social media format where individuals answer questions from their audi…
Analytics
Social media analytics refers to the collection, measurement, and analysis of data from social media platforms…
Asset Library
An asset library is a centralized place where a team stores and manages brand-approved creative files (images,…
Audit Trail
An audit trail is a record of who changed what, when, and why—across drafts, approvals, and publishing actions…
B Terms
Benchmark
A benchmark in social media is a standard metric or performance indicator used to measure and compare your soc…
Bio
A bio on social media is a short profile description that appears on user accounts across platforms. It typica…
Boost (Promote)
Boosting or promoting on social media is a paid feature that expands the reach and visibility of your posts be…
Bot
A social media bot is an automated account or program designed to perform tasks on social platforms without hu…
Brand Awareness
Brand awareness in social media refers to how familiar your target audience is with your brand and its recogni…
Brand Guidelines
Brand guidelines are documented rules for how a brand looks, sounds, and communicates across channels.
C Terms
Carousel
A carousel is a social media post format that allows users to include multiple images, videos, or slides that…
Client Approval Workflow
A client approval workflow is the set of steps and responsibilities used to get client sign-off on social post…
Client Onboarding
Client onboarding is the process an agency uses to gather information, access, and expectations before managin…
Community Management
Community management is the practice of building, growing, and nurturing online communities around a brand or…
Content Approval Process
A content approval process is the repeatable method for reviewing, revising, and approving social posts before…
Content Brief
A content brief is a short document that tells a creator what to make, for whom, and why—before writing or des…
Content Calendar
A content calendar is a strategic planning tool that outlines when and what content will be published across s…
CPM (Cost per Mille)
CPM (Cost per Mille) is a social media advertising metric that represents the cost per thousand impressions. I…
CTA (Call to Action)
A Call to Action (CTA) in social media is a prompt that encourages users to take a specific desired action, su…
CTR (Click-through Rate)
Click-through Rate (CTR) is a crucial social media metric that measures the percentage of people who click on…
D Terms
Dark Social
Dark social refers to social sharing that happens through private channels like messaging apps, email, or dire…
Dashboard
A social media dashboard is a centralized interface that displays key metrics, analytics, and management tools…
Demographics
Demographics in social media refer to statistical data about your audience characteristics including age, gend…
DM (Direct Message)
Direct Messages (DMs) are private messages sent between users on social media platforms. Unlike public comment…
Duet
A duet is a TikTok feature that allows users to create content alongside another user's video. The screen is s…
E Terms
Embed
Embedding in social media refers to integrating social media content into external websites, blogs, or other p…
Emoji
Emojis are pictorial symbols used in social media content to convey emotions, enhance communication, and add v…
Engagement
Social media engagement refers to the interactions between users and your content, including likes, comments,…
Engagement Rate
Engagement rate is a key social media metric that measures the level of interaction your content receives rela…
Evergreen Content
Evergreen content is social media content that remains relevant, valuable, and searchable over time, regardles…
F Terms
Facebook Professional Mode
Facebook Professional Mode is a profile setting that gives creators access to professional tools—like insights…
Feed
A social media feed is the continuously updating stream of content that users see when they open a social medi…
Filter
Filters on social media are digital effects that modify the appearance of photos and videos, adding visual enh…
Follower Growth
Follower growth refers to the increase in the number of people who follow your social media accounts over time…
For You Page (FYP)
The For You Page (FYP) is TikTok's main feed where users discover new content curated by the platform's algori…
Frequency
Frequency in social media advertising refers to the average number of times your ad is shown to the same perso…
G Terms
Geotag
Geotagging on social media involves adding location information to posts, allowing users to see where content…
GIF
GIFs (Graphics Interchange Format) are short, looping animated images widely used on social media to convey em…
Giveaway
A social media giveaway is a promotional campaign where brands offer prizes to participants who complete speci…
Grid (Instagram Grid)
The Instagram grid refers to the main profile layout showing a user's posts in a 3-column format. Many users a…
Growth Hacking
Growth hacking in social media involves using creative, low-cost strategies and tactics to rapidly acquire and…
H Terms
Handle
A social media handle is the unique username that identifies an account on a platform, typically preceded by t…
Hashtag
A hashtag is a metadata tag used on social media platforms, denoted by the # symbol followed by keywords or ph…
Hide Like Count
Hide like count is a feature available on some social media platforms that allows users to conceal the number…
Highlights (Story Highlights)
Story Highlights are curated collections of past Instagram Stories that remain permanently visible on profiles…
Hook
A hook in social media content is an attention-grabbing opening designed to immediately capture viewers' inter…
I Terms
Idea Pin
Idea Pins (formerly Story Pins) are Pinterest's multi-page, immersive content format that allows creators to s…
Impressions
Impressions represent the total number of times your content has been displayed on users' screens, regardless…
In-feed Ad
In-feed ads are sponsored content that appears directly within users' main social media feeds, designed to ble…
Influencer Marketing
Influencer marketing involves partnering with social media personalities who have established credibility and…
Insights
Social media insights are analytical data and metrics provided by platforms to help users understand their aud…
Instagram Banned Hashtags
Instagram banned hashtags are hashtags that Instagram restricts due to policy, spam, or abuse concerns, which…
Instagram Broadcast Channel
An Instagram broadcast channel is a one-to-many messaging channel where a creator shares updates to followers…
Instagram Broadcast Channel Replies & Prompts
Replies and prompts are features that add controlled interaction inside Instagram broadcast channels, enabling…
Instagram Collab Post Scheduling
Instagram Collab post scheduling is the process of preparing and publishing a collaborative post with co-autho…
Instagram Scheduling Limits
Instagram scheduling limits are the platform and workflow constraints that determine what content can be sched…
J Terms
Join Rate
Join rate refers to the percentage of people who join or follow an account after being exposed to content or i…
JPEG (JPG)
JPEG is a commonly used image file format on social media platforms, known for its compressed file sizes and c…
Jump Cut
A jump cut is a video editing technique where portions of a continuous shot are removed, creating a "jump" in…
K Terms
K-factor (Viral Coefficient)
K-factor, also known as viral coefficient, measures how many new users each existing user brings to your socia…
Keyword
Keywords in social media are specific terms and phrases that users search for and that help categorize and dis…
KOL (Key Opinion Leader)
A Key Opinion Leader (KOL) is an influential person in a specific industry or niche who has the power to affec…
KPI
Key Performance Indicators (KPIs) are measurable metrics used to evaluate the success of social media activiti…
L Terms
Like
A like is the most basic form of engagement on social media platforms, allowing users to show appreciation for…
Link in Bio
Link in bio refers to the clickable URL in a social media profile's biography section. Many platforms limit cl…
Live
Live streaming on social media allows real-time broadcasting to audiences, enabling immediate interaction thro…
Lookalike Audience
A lookalike audience is a targeting feature that finds new users who share similar characteristics with your e…
M Terms
Meme
A meme is a humorous image, video, piece of text, or concept that spreads rapidly across social media, often w…
Mention
A mention occurs when someone references your social media account using your handle (@username) in their post…
Meta Pixel
Meta Pixel (formerly Facebook Pixel) is a tracking code that helps measure ad effectiveness, optimize campaign…
Micro-influencer
Micro-influencers are social media personalities with smaller but highly engaged followings, typically between…
Moderation
Social media moderation involves monitoring, reviewing, and managing user-generated content and interactions t…
Monetization
Social media monetization refers to earning revenue from your social media presence through various methods li…
Monthly Social Media Report
A monthly social media report summarizes performance, insights, and next actions for a client over the last 30…
Multi-Client Social Media Management
Multi-client social media management is the practice of planning, creating, approving, scheduling, and reporti…
N Terms
Native Content
Native content is social media content that blends naturally with the platform's user experience and doesn't a…
Newsjacking
Newsjacking is the practice of capitalizing on breaking news or trending topics to promote your brand or messa…
Niche
A niche in social media refers to a specialized market segment or specific topic area that a creator or brand…
Notifications
Social media notifications are alerts sent to users about activity related to their accounts, such as likes, c…
O Terms
Objective (Campaign)
A campaign objective in social media advertising defines what you want to achieve with your ads or content str…
Open Graph
Open Graph is a protocol that allows web pages to become rich objects in social media when shared. It controls…
Organic Reach
Organic reach refers to the number of people who see your social media content without paid promotion. It repr…
Outreach
Social media outreach involves proactively connecting with other users, influencers, or brands to build relati…
P Terms
Paid Media
Paid media on social platforms refers to sponsored content, advertisements, and promoted posts that require pa…
Persona
A social media persona is a detailed representation of your ideal audience member, including demographics, int…
Pinterest Keywords (Titles & Descriptions)
Pinterest keywords are search-intent terms placed in Pin titles and descriptions to help Pinterest understand,…
PNG
PNG (Portable Network Graphics) is a lossless image format commonly used on social media for graphics with tra…
Post Scheduler
A post scheduler is a tool that allows users to plan and automatically publish social media content at predete…
Q Terms
Q&A
Q&A (Question and Answer) sessions on social media are interactive formats where creators answer audience ques…
Quality Score
Quality Score is a metric used by social media advertising platforms to assess the quality and relevance of ad…
Queue
A social media queue is a scheduled lineup of posts waiting to be published at predetermined times. Queues hel…
Quote Tweet
A quote tweet allows users to repost someone else's tweet while adding their own commentary above it. This fea…
R Terms
Ranking Signals
Ranking signals are factors that social media algorithms use to determine content visibility and placement in…
Reach
Reach represents the total number of unique users who have seen your social media content. Unlike impressions,…
Reels
Reels are short-form vertical videos (up to 90 seconds) on Instagram and Facebook, designed to compete with Ti…
Referral Traffic
Referral traffic from social media represents visitors who come to your website through links shared on social…
Retargeting
Retargeting on social media involves showing ads to users who have previously interacted with your brand, visi…
Retention Rate
Retention rate measures the percentage of users who continue engaging with your social media content or follow…
ROI
Return on Investment (ROI) in social media measures the financial return generated compared to the investment…
Role-Based Access Control (RBAC)
Role-based access control (RBAC) is a permission model where users get access based on their role (e.g., creat…
S Terms
Shadowban
A shadowban is when a platform limits content visibility without notifying the user. Content appears normal to…
Share of Voice
Share of Voice (SOV) measures how much of the conversation about a topic, industry, or keyword your brand capt…
Shorts (YouTube)
YouTube Shorts are vertical videos up to 60 seconds long, designed to compete with TikTok and Instagram Reels.…
Social Media Audit
A social media audit is a structured review of accounts, content, and performance to identify what’s working a…
Social Media Optimization (SMO)
Social Media Optimization is the process of optimizing social media profiles and content to increase visibilit…
Social Proof
Social proof on social media refers to evidence that others have engaged with, endorsed, or validated your bra…
Split Test
Split testing (A/B testing) on social media involves comparing two versions of content to determine which perf…
Stories
Stories are temporary content formats (typically 24 hours) available on platforms like Instagram, Facebook, an…
T Terms
Tag
Tagging on social media involves mentioning other users by including their handle (username) in posts or comme…
Thread
A thread is a series of connected posts or tweets that tell a longer story or share detailed information. Thre…
Thumbnail
A thumbnail is a small preview image that represents video content on social media platforms. Well-designed th…
TikTok Keywords in Captions
TikTok keywords in captions are search-intent phrases placed in a video caption to help TikTok understand and…
TikTok Scheduling (Native vs Third-Party)
TikTok scheduling is the ability to publish TikTok content at a later time using TikTok’s native tools or thir…
TikTok SEO (On-screen Text & Spoken Keywords)
TikTok SEO via on-screen text and spoken keywords means placing your target search phrase in the video’s visua…
TOS (Terms of Service)
Terms of Service are the legal agreements users must accept when using social media platforms. They outline ac…
Trend
A trend on social media is a popular topic, hashtag, sound, or content format that gains widespread attention…
U Terms
UGC (User-Generated Content)
User-Generated Content is any content created by users about a brand or product, rather than by the brand itse…
Unfollow Rate
Unfollow rate measures the percentage of followers who stop following your account over a specific period. It…
Unique Viewers
Unique viewers represent the distinct number of individual users who have viewed your content, regardless of h…
Username
A username is the unique identifier for a social media account, typically displayed with an @ symbol. Username…
UTM Parameters
UTM parameters are tags added to URLs that help track the effectiveness of social media campaigns in analytics…
V Terms
Vanity Metrics
Vanity metrics are social media statistics that look impressive but don't necessarily indicate business succes…
Verified Badge
A verified badge is a checkmark symbol that platforms display next to usernames to indicate authenticity of no…
Video Retention
Video retention measures how much of your video content viewers watch before leaving. High retention rates ind…
Views
Views represent the number of times your video content has been watched on social media platforms. View counts…
Viral Coefficient
Viral coefficient measures how many new users each existing user brings through sharing or referrals. A coeffi…
W Terms
Watch Time
Watch time represents the total amount of time viewers spend watching your video content. It's a critical metr…
Watermark
A watermark is a visible or invisible mark placed on social media content to identify ownership, prevent unaut…
White-Label Reporting
White-label reporting is client reporting that uses your agency’s branding (or your client’s) instead of the t…
Whitelisting (Creator Ads)
Whitelisting in social media advertising allows brands to run ads through creator accounts, using the creator'…
Word of Mouth (WOM)
Word of mouth marketing on social media refers to organic recommendations, shares, and discussions about brand…
Workflow
A social media workflow is the systematic process for planning, creating, approving, and publishing content. E…
X Terms
X (Platform)
X (formerly Twitter) is a microblogging platform focused on real-time conversations, news, and short-form cont…
X Algorithm
The X Algorithm (formerly Twitter Algorithm) determines which content appears in users' timelines and recommen…
X Spaces
X Spaces (formerly Twitter Spaces) is a live audio conversation feature that allows users to host and particip…
X Thread
An X Thread (formerly Twitter Thread) is a series of connected posts that allows users to share longer-form co…
Y Terms
YouTube Analytics
YouTube Analytics provides detailed insights about video performance, audience demographics, traffic sources,…
YouTube End Screen
YouTube End Screens are interactive elements that appear in the last 5-20 seconds of videos, allowing creators…
YouTube Live
YouTube Live allows creators to broadcast real-time video content to their audience with interactive features…
YouTube Shorts
YouTube Shorts are vertical videos up to 60 seconds long designed to compete with TikTok and Instagram Reels.…
Z Terms
Zeitgeist
Zeitgeist refers to the defining spirit or mood of a particular period, especially as shown through social med…
Zero-click Content
Zero-click content provides complete value within the social media post itself, without requiring users to cli…
Zero-party Data
Zero-party data is information that customers intentionally and proactively share with brands through surveys,…
Zoom Webinar
Zoom Webinars are large-scale virtual events that can be promoted and integrated with social media marketing s…
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